Local News

Readers weigh in on Sonivore’s vision for a Santa Cruz listening lounge, psychedelic intention, local history and a request for a pronoun correction.

San Lorenzo Valley’s teenage art-rock band Coyote Theater takes its adventurous songwriting, odd time signatures and theatrical performances to the Joshua Tree Music Festival.

Rickie Lee Jones brings her unmistakable voice and blend of barroom grit, jazz phrasing and tender storytelling to the Rio Theatre on Thursday, Oct. 8. The Grammy-winning singer-songwriter behind “Chuck E.’s in Love” performs at 8pm. Tickets: $38.

Brad Kava celebrates the Santa Cruz Symphony’s adventurous new season, from unexpected collaborations to Jaron Lanier’s music and the debate over AI art.

Rival Sons frontman Jay Buchanan brings his powerful voice and desert-born solo album Weapons of Beauty to Felton Music Hall on Oct. 14. James Durbin explores the songs’ vulnerability and soulful pull.

An afternoon under the spell of a world-traveled voice, with a collection of songs newly gathered and refined during a breathtaking personal odyssey. All this and more is on the menu when Kay Martin presents her music at Severino’s, Sunday, Oct. 11 at 3pm. Always sultry, Martin’s effortless vocals whisper of moonlight and dreamy afternoons […]

After Hours at 11th Hour Coffee serves inventive cocktails and mocktails in downtown Santa Cruz, alongside Chubb’s Chicken Sandwiches and a lively community gathering space.

Boulder Creek Golf Club owner Matt Robles returns to his childhood roots with a vision for The Clubhouse, where fish tacos, comfort food and Sunday brunch anchor the menu.

Bez Stone’s the Sauce brings consent-centered workshops, sober dancing and playful connection to a rotating lineup of Santa Cruz venues, beginning with the MAH.

Josie Cowden explores Dresser Winery’s 2023 Zinfandel, with its rich berry aromas, savory notes and floral complexity, plus a beachside dinner and Capitola wine-bar news.

Two and a half years after taking the helm of Pajaro Valley Unified School District, Superintendent Heather Contreras will be leaving for a new post.

The San Luis Coastal Unified School District Board of Trustees unanimously approved Contreras as its next superintendent Tuesday night. She will begin July 1, 2027, following the retirement of longtime Superintendent Eric Prater.

Contreras’ three-year contract calls for a salary of $323,668 for the 2027-28 school year, along with a $12,000 annual contribution to a supplemental retirement account after she completes her first year. 

Her selection drew both praise and concern Tuesday, with SLCUSD trustees pointing to Contreras’ experience navigating PVUSD’s financial and political turmoil as a key qualification, while teachers questioned the hiring process and some aspects of her record in Watsonville.

SLCUSD Trustee Erica Flores Baltodano, an employment attorney, described Contreras as “battle-tested,” both by making unpopular financial decisions and by working in what she characterized as a “hostile work environment.”

“You can make a big fuss about it or you can find other opportunities,” Baltodano said. “So think about what you would do.”  

Her comments echoed those of PVUSD Board President Carol Turley, who traveled to San Luis Obispo to support Contreras.

Turley urged the board not to be swayed by what she called the “messaging of an abusive trustee with a vendetta.”

“You can watch our meetings to see how abusive he is to almost every female leader,” Turley said. “Please treasure and care for Dr. Contreras. Our loss is your win.”  

Turley was referring to PVUSD Trustee Gabriel Medina, who has frequently clashed with Contreras and other district officials during board meetings.

PVUSD Trustee Olivia Flores also spoke in support of Contreras, saying she had helped improve academic achievement, attendance and graduation rates while confronting the district’s financial problems. Flores described the PVUSD board as “very dysfunctional” and said she often wondered what Contreras could have accomplished with a board, staff and community fully supporting her leadership.  

The comments provided an unusually direct glimpse into the board turmoil that has accompanied Contreras’ tenure at PVUSD.

Her departure will come a little more than three years after she took the helm of PVUSD on May 1, 2024.

Contreras began her tenure with what she called a “Look, Listen and Learn” tour, meeting with students, teachers, community members, nonprofit organizations and law enforcement officials to assess the state of the district.

Much of her tenure has since been dominated by PVUSD’s financial challenges, including declining enrollment and the expiration of one-time federal Covid-19 relief funding that had been used to pay employees.

As the district faced millions of dollars in reductions, Contreras oversaw the creation of a 24-member Sustainable Budget Team tasked with examining the district’s finances and recommending cuts.

Those cuts eventually included roughly 100 full-time-equivalent positions.

SLCUSD Board Clerk Brian Clausen said Contreras’ experience making those difficult decisions was one reason she stood out during the search.

“She had to make some really difficult choices that her predecessors did not make,” he said.  

But several San Luis Coastal teachers questioned both Contreras’ record and a hiring process they said gave employees little opportunity to learn about her before the vote.

San Luis Coastal Teachers Association President Caroline Cotta pointed to PVUSD’s financial problems, layoffs and a 2025 online petition calling for a vote of no confidence in Contreras. Cotta asked the board to delay its decision so employees and community members could learn more about Contreras.  

SLCTA Vice President Kevin Laffin similarly cited PVUSD’s deficit spending, budget reductions and layoffs and questioned whether the board had contacted parents, teachers and labor representatives in Pajaro Valley before making its selection.  

Board members defended the search.

Board President Ellen Sheffer said consultants held 37 input sessions with more than 300 participants and received 415 survey responses. The board used that feedback to develop the job description and interview questions before conducting interviews over two days.  

Baltodano said finalists were heavily vetted through online research, references and conversations with people candidates had not listed as references. She said board members were aware of the negative news coverage surrounding Contreras before selecting her.  

Sheffer and Clausen also spent a day in Pajaro Valley meeting with representatives of the teachers union, parents and trustees before the vote.  

Contreras acknowledged those concerns after the vote, abandoning a prepared speech in response to what she had heard during public comment.

“I understand the angst that people would have, and especially seeing things that are online,” she said.  

Contreras promised “complete collaboration,” listening and accessibility, telling attendees she would give them her cellphone number and inviting them to contact her “morning, noon and night.”    

The move will take Contreras from a district of more than 16,000 students to one less than half that size.

SLCUSD serves roughly 7,800 students in San Luis Obispo County, including San Luis Obispo, Los Osos, Morro Bay and Avila Beach. Unlike PVUSD, which has experienced substantial enrollment declines, San Luis Coastal has seen modest growth in recent years.

The districts also face markedly different financial pictures. PVUSD’s 2025-26 adopted budget projected about $366 million in General Fund revenue and $378 million in expenditures—a roughly $12 million gap. San Luis Coastal projected approximately $145 million in revenue against $141 million in expenditures.

Contreras said she understands the challenge of following Prater after nearly 17 years of leadership and pledged to build on what is already in place.

“I do want to be here for this community,” she said. “And I do want you to feel good about the direction that you’re going.”

“And I promise I will make you proud,” she added.

SLCUSD includes a wide swath of central and coastal San Luis Obispo County. Its boundaries include San Luis Obispo, Morro Bay, Los Osos, Avila Beach and Edna Valley, and extend south into northern Pismo Beach.

A Romero Institute town hall brings Santa Cruz leaders and activists together to discuss voting rights, civic courage and the power of community participation.

UC Santa Cruz student Oliver Levine paddles 48 miles across Monterey Bay and back, navigating darkness, bioluminescence and self-doubt on a 12-foot board without a support boat.

This week’s local updates cover early voting, Highway 1 and Highway 9 traffic delays, utility autopay changes, county budget concerns, Watsonville Hospital and Monterey Bay humpbacks.

What is your most vivid childhood Halloween memory?  Every year, our friends decorated their garage with spiderwebs and black lights for all the neighborhood kids. Those Halloween parties were my favorite. We’d go trick-or-treating in one gigantic group. In middle school, my friend and I dressed as Lydia and Beetlejuice. That was really fun. Sophie […]

Rob Brezsny’s Free Will Astrology explores authentic self-expression, intuitive wisdom and fresh possibilities for all 12 zodiac signs.

After over two years without a permanent studio, Motion Pacific has signed a 10-year lease on a new space on Frederick Street.

The Santa Cruz nonprofit left its Front Street studio in 2024 and has offered dance classes and programs through partnerships and rented spaces over the past two years. The new location at 718 Frederick St. will bring these programs under one roof while providing shared space for local artists and community organizations.

• Frederick Street

“We’ve always believed that the arts are stronger when we work together,” said executive director Collette Tabone in a media release. “If another organization needs a place to rehearse or teach a class, we want them to reach out. We’re interested in sharing resources and figuring out what we can build together.”

The new space will allow Motion Pacific to expand dedicated programming for the LGBTQIA+ community, including queer-centered classes, performances, events, and gatherings. The nonprofit hopes to create a “lasting space of belonging.”

Mo Katzman, Motion Pacific’s director of queer programming, said the space comes at a time when dedicated queer spaces are increasingly limited.

“There is inherently a lack of resources for queer folks, and we want to help meet that need,” Katzman said. 

Founded in 1998 as a dance studio, Motion Pacific has strengthened its focus on community engagement, including queer-centered programming, Dance for Parkinson’s classes and Dancing in the Streets.

Before the new studio can open, it will need accessibility upgrades and other improvements totaling $150,000. Community members can support the campaign by purchasing $200 “Digital Dance Floor” tiles online. A $50,000 donation can name one of the two studios. 

Have news that should be in Lookout Briefs? Send your news releases, including contact information, to news@lookoutlocal.com.

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The post Motion Pacific dance finds new home on Frederick Street appeared first on Lookout Santa Cruz.

After suffering a disappointing loss in front of the home crowd two weeks ago, Watsonville High managed to bounce back just in the nick of time.

They opened up Pacific Coast Athletic League Mission North Division play with a 34-18 victory over St. Francis High in front of hundreds of fans celebrating the Homecoming festivities Oct. 2.

Senior quarterback Edwin Cornejo was one of several Wildcat players to join the fun as they thanked the spectators that lingered around late into the cold night at Emmett M. Geiser Field.

“It feels great,” said Cornejo about walking off the field victorious the night before the Homecoming dance. “It’s amazing. Now tomorrow we can go to HOCO and celebrate.” 

With the win, Watsonville improved to a 3-3 overall record and are 1-0 in league play this 2026 fall campaign. St. Francis dropped to 0-1 and currently owns a 2-4 overall record.

“We gave them points early that killed us,” St. Francis head coach John Ausman said. “If you make the mistakes, then it’s going to cost you. And that’s what happened tonight. We got ourselves in a hole that we couldn’t get ourselves out of.” 

Christopher Sigala came away with the play of the game on defense in the fourth quarter. He stepped in front of a pass attempt headed toward the end zone for an interception that stalled a drive for St. Francis, and possible points on the scoreboard. 

“The momentum switches right there,” said Cornejo, who tossed three touchdown passes. “It gives us a better opportunity to win the game and finish off the game.”

Sigala also hauled in one of Cornejo’s two touchdown passes in the first half.

“Coming off an injury, I felt like it had to be a win,” Cornejo said. “Starting off league, we had to have good energy. Hoco game, all that. Just trying to push for that dub [win].”

Senior linebacker Leeandro Serrano also recorded one interception, while the defense recorded three sacks on St. Francis quarterback Max Madrigal.

The ‘Catz bounced back following a 21-14 defeat to Soledad High in the teams’ final nonleague contest scheduled in the regular season.

What it basically boiled down to was that they weren’t able to stay focused, which Watsonville head coach Tyge McSwain believes they did in last week’s win over St. Francis.

“We did some things this week that helped with that in practice,” McSwain said. “We played well tonight. It was a good thing for that first league win. [St. Francis is] a good team, they got some studs over there. They just made a few more mistakes than we did.”

Watsonville got started early when senior running back Mark Flores opened up the scoring with a rushing touchdown in the first quarter.

That’s when things began to go downhill for the Sharks.

On their ensuing drive, the ball was snapped over Madrigal’s head and then recovered by Watsonville senior Jayden Ayala.

The ‘Catz capitalized on the turnover with an 11-yard TD pass from Cornejo to Andrew Aguilar that put them ahead at 13-0 early in the second stanza.

The Sharks were able to stop the bleeding just before halftime. Madrigal called his own number on a quarterback keeper for an 11-yard touchdown run that cut the deficit at 20-6.

Coming out the break, they caught a lucky break when Watsonville’s attempt at a surprise onside kick instead resulted in a 45-yard kickoff return for St. Francis senior Avery Leon.

“[Leon] actually saw it coming, and charged it,” McSwain said. “So, it worked out in their favor. I’ve only seen an onside kick run back twice in my life.”

Despite the early Christmas gift, that’s as close as St. Francis would get, as the turnovers proved to be too costly for them in the end.

Cornejo orchestrated another scoring drive in the third quarter that was capped off with a 30-yard TD pass to Ayala. Junior Noel Navarro put the game out of reach with a rushing touchdown from 1-yard-out in the final stanza.

“It was the composure of the team,” said Navarro about being able to pull away from St. Francis. “We didn’t let mistakes define what we are and what we were doing today. It really let us overcome those challenges and focus on the next step that we needed to take to get the win.”

Navarro broke free for a pair of long runs, including a 45-yard sprint where he was pushed out of bounds at St. Francis’ 3-yard line. One play later, he bull rushed his way into the end zone to cap off the scoring.

“It’s a good trust with me and the coach, knowing that he trusts me to give me the ball again and pull through,” Navarro said. “It’s just a great connection with the coach.”

McSwain is hoping the players continue to ride the wave of confidence they’re currently on, while also taking the idea that they could be resilient when things go wrong.

The ‘Catz’s first year head coach said they can be a “pretty darn good little football team when we don’t beat ourselves.”

McSwain added, “We just want to be good enough to compete. Let the chips fall where they may, but we just want to compete, not beat ourselves. Just compete with everybody.”

Watsonville (3-3, 1-0) will attempt to keep things rolling against Aptos (3-3, 1-0) in the Mission North Division play Friday at 7pm.

Aptos 42, at Monte Vista Christian 7: The Mariners steamrolled the Mustangs in the teams’ PCAL Mission North Division opener in Watsonville on Oct. 3.

Senior running back Anthony Najera finished with a team-best 157 yards rushing and one touchdown on 15 carries for Aptos, which ran wild for a total of 417 yards rushing as a team.

Teammate senior Preston Carvalho had 109 yards rushing, including a 71-yard sprint to the end zone that put the Mariners ahead at 35-7 at the end of the third quarter.

Aptos senior River Cook tallied 95 yards rushing and one touchdown, while teammates Magnus Vitten and Devon Arroyo-Fagin each had one rushing TD.

On defense, junior Johnny Martinez recorded an interception and senior Johnny Stoner recovered one fumble.

MVC senior quarterback Evan Vessey tossed for 212 yards with one touchdown and one interception. 

Junior wide receiver James Tipton hauled in a 50-yard touchdown pass from Vessey in the third quarter. Teammate junior Reece Walker finished with a team-best 12 tackles, while senior Bryson Boles had six tackles and one sack.

Next up, Aptos (3-3, 1-0) hosts Watsonville (3-3, 1-0) in PCAL Mission North Division play Friday at 7pm.

MVC (4-2, 0-1) hosts Scotts Valley (4-2, 1-0) in PCAL Mission North Division play Oct. 16 at 7:30pm.

At Seaside 19, Pajaro Valley 14: The Grizzlies saw a second-half lead slip away as the Spartans scored nine unanswered points en route to a win in PCAL Santa Lucia Division play Oct. 2.

Senior Lucas Ortiz hauled in a 25-yard touchdown pass from junior quarterback Landin Manzi that put PV ahead at 14-10.

But it was Seaside senior running back Josiah Escort who put the exclamation mark after he scored his second rushing touchdown of the evening.

The Grizzly offense was also called for a safety that resulted in two more points for the Spartans—winners of four consecutive games.

Adrian Mendoza-Torres scored in the second quarter for Pajaro Valley, which is currently on a four game losing streak following a 2-0 start just one month ago.

He finished with a team-best 109 yards rushing, while Manzi added 28 yards on the ground.

Next up, Pajaro Valley (2-4, 0-3) hosts Gonzales (0-5, 0-3) in PCAL Santa Lucia Division play Saturday at 12:30pm.

#tdi_1 .td-doubleSlider-2 .td-item1 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-6-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item2 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-7-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item3 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-8-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item4 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-9-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item5 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-1-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item6 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-2-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item7 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-3-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item8 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-4-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item9 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PAJ2641-WHS-vs.-SF-PCAL-Mission-football-WEB-5-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item10 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-6-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item11 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-7-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item12 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-1-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item13 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-2-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item14 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-3-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item15 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-4-80x60.jpg) 0 0 no-repeat; } #tdi_1 .td-doubleSlider-2 .td-item16 { background: url(https://pajaronian.com/wp-content/uploads/2026/10/PBR2641-SV-vs-SLV-football-PCAL-Mission-play-WEB-5-80x60.jpg) 0 0 no-repeat; } 1 of 16 Watsonville High senior running back Mark Flores, No. 7, had one rushing touchdown during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High senior lineman Andrew Aguilar, No. 0, puts the pressure on St. Francis High senior Max Madrigal during the teams' football game Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) St. Francis High senior Colton Stevens, No. 9, slips past the defense to gain extra yards during a football game against Watsonville High on Oct. 2. The Sharks fell to the Wildcatz, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High junior running back Noel Navarro, No. 25, had one rushing touchdown during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High senior linebacker Leeandro Serrano puts both arms up to signal a touchdown during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High senior linebacker Leeandro Serrano, No. 3, recorded an interception during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High junior Kaiden Peña, No. 10, makes the tackle during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High senior quarterback Edwin Cornejo tossed three touchdowns during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) Watsonville High senior Jayden Ayala recorded one receiving touchdown and recovered one fumble during a football game against St. Francis High on Oct. 2. The Wildcatz defeated the Sharks, 34-18, in Pacific Coast Athletic League Mission North Division play. (Juan Reyes/The Pajaronian) San Lorenzo Valley High junior running back Jesse Fulkerson zips past a defender during a football game against Scotts Valley High on Oct. 3. The Cougars fell to the Falcons, 14-10, in Pacific Coast Athletic League Mission North Division play. (Paul Firenzi/special to the Press Banner) Scotts Valley High senior running back Ben Luckey hauled in an 80-yard reception for a touchdown to help lift the Falcon football team past San Lorenzo Valley High, 14-10, in Pacific Coast Athletic League Mission North Division play Oct. 3. (Paul Firenzi/special to the Press Banner) Scotts Valley High senior quarterback Bryce McDonnell tossed a pair of touchdowns to help lift the Falcon football team past San Lorenzo Valley High, 14-10, in Pacific Coast Athletic League Mission North Division play Oct. 3. (Paul Firenzi/special to the Press Banner) Scotts Valley High senior wide receiver Monte Jordan looks for some open space to run through during a football game against San Lorenzo Valley High on Oct. 3. The Falcons defeated the Cougars, 14-10, in Pacific Coast Athletic League Mission North Division play. (Paul Firenzi/special to the Press Banner) San Lorenzo Valley High senior lineman Jackson Patton helps makes the tackle during a football game against Scotts Valley High on Oct. 3. The Cougars fell to the Falcons, 14-10, in Pacific Coast Athletic League Mission North Division play. (Paul Firenzi/special to the Press Banner) San Lorenzo Valley High senior running back Cody Goulart runs behind his blockers to gain some extra yards during a football game against Scotts Valley High on Oct. 3. The Cougars fell to the Falcons, 14-10, in Pacific Coast Athletic League Mission North Division play. (Paul Firenzi/special to the Press Banner) San Lorenzo Valley High junior wide receiver Braden Ramsey zips past a defender during a football game against Scotts Valley High on Oct. 3. The Cougars fell to the Falcons, 14-10, in Pacific Coast Athletic League Mission North Division play. (Paul Firenzi/special to the Press Banner)

Businesses operating in Santa Cruz County must register with the county clerk. Lookout Santa Cruz reviews the public filings from local businesses to report on new businesses starting in the area.

Here is what’s new in local business recently.

New businesses

• L & L MAINTENANCE was registered at 1343 Orchard Dr., Santa Cruz, by Craig Bray Lawrie as an individual business on Sept. 21.
• SUPERCOMMUNICATORS was registered at 142 Phelan Court, Santa Cruz, by Duhiggalter Corp as a corporation on Sept. 21.
• PACIFIC SKIN CARE was registered at 2628 Soquel Dr., Santa Cruz, by Elijah Kai Crowell as a business operated by a married couple on Sept. 21.
• PIVOT CRISIS INTERVENTION was registered at 1824 Soquel Ave., Suite A, Santa Cruz, by Intelvio, LLC, as a limited liability company on Sept. 21.
• TNT REGISTRATION SERVICES was registered at 2636 S. Rodeo Gulch Rd., Unit C, Soquel, by Richard B. Oliveira as an individual business on Sept. 22.
• AUTO SPA was registered at 720 Capitola Ave., #c, Capitola, by Juan Manuel Monjaraz as an individual business on Sept. 22.
• SANTA CRUZ SALSA BACHATA KIZOMBA, SANTA CRUZ SBK, SC SBK was registered at 2431 Richmond Dr., Apt. 4, Santa Cruz, by Miaheyyun Morningflower as a business operated by a married couple on Sept. 23.
• FREQLIFE BAITS was registered at 530 Cathedral Dr., Aptos, by Brendan Smith as an individual business on Sept. 23.
• NIGHTOWL MAINTENANCE was registered at 320 East Lake Ave., Watsonville, by Miguel Alejandro Cerda as an individual business on Sept. 24.
• CALIBRATE CONSULTING, REENTER FLOW FITNESS was registered at 337 7th Ave., Santa Cruz, by Julia Katrin Ryan as an individual business on Sept. 24.
• CENTRAL COAST CIRQUE FEST was registered at 1855 41st Ave., Suite G9, Capitola, by 6lackeys, LLC, as a limited liability company on Sept. 24.
• CENTRAL COAST AERIAL FEST was registered at 1855 41st Avenue, Suite G9, Capitola, by 6lackeys, LLC, as a limited liability company on Sept. 24.
• THE WASH & DRY PLACE was registered at 222 Mount Hermon Rd., #b, Scotts Valley, by Sweet Rockie Properties LLC as a limited liability company on Sept. 25.
• BLUE SKY BUILDING SERVICES was registered at 601 Tuttle Ave., #6, Watsonville, by Martin Dennis Carroll as an individual business on Sept. 25.
• THE CAMP RECOVERY CENTER was registered at 3192 Glen Canyon Road, Scotts Valley CA 95066 by The Camp Recovery Center, LLC, as a limited liability company on Sept. 28.
• ANDOENY MASSAGE THERAPY, SOUL, BODY THERAPY was registered at 920 Green Valley Rd., Watsonville, by Andoeny Torrez Cortes as an individual business on Sept. 28.
• MESSY PLAY PARTIES was registered at 4 S. Redwood Dr., Boulder Creek, by Hands On Parenting, LLC, as a limited liability company on Sept. 28.
• TABLEWOLF was registered at 2636 17th Ave., Unit 119, Santa Cruz, by Max Stiers as an individual business on Sept. 28.
• ISO IMAGING was registered at 730 Hillcrest Dr., Felton, by Jordan T. Smith as an individual business on Sept. 29.
• VULCAN SAUCE COMPANY, VULCAN SAUCES was registered at 2460 17th Avenue, #1001, Santa Cruz, by Vulcan Sauces LLC as a limited liability company on Sept. 29.
• VALKYRIE WOOD POST SOLUTIONS was registered at 179 Park Ave., Felton, by Shawn A. Wees as an individual business on Sept. 29.
• JAY HOWE MASONRY was registered at 144 Bradley Dr., Santa Cruz, by Eric Lynch as an individual business on Sept. 29.
• KNEADED BY NICK was registered at 17108 Lon Rd., Los Gatos, by Nicholas Ronald Zambeck as an individual business on Sept. 29.
• SC-PACIFIC INTERNATIONAL ELECTRONICS CONSULTING was registered at 133 Morrissey Blvd., Apt. 31, Santa Cruz, by Matyas Sandor Farkas Abraham as an individual business on Sept. 29. 
• ARETE PSYCHOTHERAPY was registered at 2201 Valencia Rd., Aptos, by Arete Family Therapy Professional Corporation as a corporation on Sept. 30.
• THE VELVET AROID was registered at 1781 Reinelt Ave., Santa Cruz, by Jaclyn Leigh Cripps as an individual business on Oct. 1.
• LEGEND PRODUCTION GROUP was registered at 60 Old El Pueblo Rd., Scotts Valley, by Legend Theatrical Inc. as a corporation on Oct. 1.
• MOTIVATED MAINTENANCE was registered at 111 Myrtle St., Santa Cruz, by Brent Stansfield as an individual business on Oct. 1.
• SAN LORENZO VALLEY SUN, SANTA CRUZ MOUNTAINS SUN was registered at 261 Redwood Dr., Felton, by Mary Andersen as an individual business on Oct. 2.
• THE MILL YOGA was registered at 303 Potrero St., Unit 03, Santa Cruz, by Mill Movement LLC as a limited liability company on Oct. 2.
   

Have news that should be in Lookout Briefs? Send your news releases, including contact information, to news@lookoutlocal.com.

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The post Santa Cruz County business filings: Week of Oct. 6 appeared first on Lookout Santa Cruz.

After less than two years on the job, Pajaro Valley Unified School District Superintendent Heather Contreras is in line to be hired by San Luis Coastal Unified School District.